Thursday, January 22, 2009

Tarara Amarilla
The floor that says “WOW”

Unusual, Beautiful, Striking and NOT the floor that your neighbor will have! That is the beautiful Tarara Amarilla also known as Canary Wood.

This extraordinary species is colorful, exotic and definitely makes the statement – WOW! Found in the forests of Brazil and Bolivia this wood is not your typical brown or red. With colors that are different from most woods this specie offers bright yellows and oranges with long distinctive streaks of purple, red and black. Its grain is irregular and interlocked, and has a lustrous surface with a medium and uniform texture.

Without a doubt this affluent species of hardwood flooring proclaims vibrancy and richness. Canary wood needs no stains or distressing to make it stand out in a crowd, it is perfect as a natural prefinished floor. Solid prefinished flooring is ideal because it is easy to install AND can refinished several times to last generations.

Canary wood, like most of its exotic cousins is also extremely durable, making it a perfect solid hardwood floor for the active household. Stand out, be different, be BOLD… ChooseTarara Amarilla for your hardwood floor!

Wednesday, January 14, 2009

Prefinished Ipe Floors Are a Popular Choice

In recent years the North American market has seen an increase in exotic imported flooring. As opposed to traditional domestic species such as oak and maple, home owners prefer imported woods because they are much harder and offer a more diverse grain and color pallet.

In the flooring industry, no other wood beats Brazilian walnut flooring in terms of outright hardness. With an unmatched 3680 Janka rating, Brazilian walnut, also known as Ipe, is famous for its durability. The perfect high traffic floor. In fact it has a long history of use in the industrial world as the ideal product for railway ties and heavy truck bedding for just this reason. Most daily traffic would have a hard time leaving a scratch on this floor, making it the perfect choice for homes with large dogs or rough kids. Whether you choose Ipe prefinished floors or Ipe unfinished flooring you cannot go wrong.

Its dark brown, chocolate color is breathtaking and is certain to provide any ambience with a wonderful warm, rich feeling. Ipe offers a wide range of tones, combining dark reds, yellowish tans, browns, and nearly black hues. Like most hardwoods, Ipe will darken over time to a smooth medium to dark brown color. Graining varies greatly, adding a dash of character to your floors. All of these characteristics combined have made Ipe flooring one of the top selling imported species for flooring in North America.

This species of prefinished hardwood flooring is the perfect choice for the DIY homeowner with kids and dogs. The aluminum oxide factory finish makes this incredibly durable species even more indestructible. Ipe hardwood even has a Class A fire rating, it occupies the same class of fire-retardant materials as steel. For durability, safety, and beauty, Ipe prefinished floors make an excellent choice.

Friday, January 9, 2009

CRAZY Week!! Holiday is OVER!

You know that old saying "be careful what you wish for"? So very true! I've envisioned this dream of a successful business on a national level for so long and now that it is a reality--- HOLD ON! It's all good though-- Actually GREAT! The new web site is really taking off! It's just Friday and I'm exhausted... reminds me of another saying "Thank GOD it's Friday"!!

Accomplished a lot this week! FINALLY got the copy written for the wholesale trade discount program. I'm really excited about this. We offer GREAT discounts that really will help the little guy who owns a small show room, or the installer who has to travel a distance to get to his closest distributor. We've come up with incentive programs too that will help and drive business back to the customer! I really see this program taking off a win / win situation for everyone.

We also put the new laminate line of products on the site. This is a great alternative to hardwood floors and a great price point!

Site continues get over 100 hits a day! Really excited about the prospect! ONLY IN AMERICA!

Saturday, January 3, 2009

New Wood Floor for the New Year??

Was there a home improvement project that went undone in 2008? Tackle 2009 with a new Fantastic Floor. But which to choose imported or domestic? Prefinished or Unfinished?? So many choices and educating yourself about the wood floor industry has a steep learning curve. What grade to choose? Which width appeals to you and is functional for your climate? So many questions.

First let's decide if you want a prefinished or unfinished floor. What is the difference you might ask??? Well... a prefinished floor has a factory finish that is generally stronger than a site sand and finished unfinished floor. However, a prefinished floor generally has micro bevels. The reason for micro bevels are that no floor is perfectly flat and without sanding the floor you will have instances of overwood which if your picky you will notice with a square edge prefinished product. With micro bevels this helps avoid the situation as it camouflages the height variations. Other reason is simply design. With a bevel each strip or plank is accented and it is a different look. Any difference in maintenance would be extremely negligible. So if you don't mind the lines in a prefinished micro beveled floor than you just simply install and there is no need to evacuate the home for the finish process like a unfinished floor mandates.

If the lines are something that don't appeal to you, then unfinished is recommended. This mandates site sanding and finishing for a flat smooth floor. Installation costs are generally a little more for an unfinished floor, however the materials are less expensive than the prefinished alternative.

Either way you choose a prefinished or an unfinished wood floor is a FANTASTIC way to start the New Year!