Fantastic Floor Presents: Brazilian Cherry

This week's installment of Fantastic Floor Presents features a very popular species we have on sale right now: Brazilian Cherry!

Also known as Jatoba, Brazilian Cherry is the most popular exotic hardwood species in America, and for good reason. It is beautiful, tough, and if acclimated and installed properly, can last a lifetime.

The first thing that attracts people to Brazilian Cherry hardwood flooring is its appearance. Brazilian Cherry features gorgeous reddish-brown heartwood that is streaked with dark black striking, giving the wood amazing contrast and depth without sacrificing versatility. The wood's color and striping complement many interior design schemes, from a more classic, lighter decor to a darker, more sophisticated style.

Brazilian Cherry hardwood flooring is also very durable. It has a Janka hardness rating of 2,350 pounds, almost twice that of Red Oak, and it has a density of 800 KG/m3. It is also one of the most dimensionally stable exotic hardwoods you can find, meaning there is less chance of the floor boards bending or warping if properly acclimated and installed.

Yes, we love Brazilian Cherry, and we want you to love it too! That's why we've lowered prices on some of our most popular varieties of Brazilian Cherry hardwood flooring, with certain styles as low as $2.99/SF! Visit our website to view all of our outstanding Brazilian Cherry lines, or give us a call at 888-448-9663 today!

Fantastic Floor Presents: Brazilian Cherry

Welcome to the first installment of what we hope will be a very helpful and informative blog series, "Fantastic Floor Presents:" ! Each week we'll provide you with all the information you could ever need on one of our beautiful hardwood flooring products. Have a question? Call one of our knowledgeable customer service reps and ask away!

This week's installment is one of our favorites: Brazilian Cherry. Enjoy!

Brazilian Cherry hardwood flooring, otherwise know as Jatoba, is the most popular exotic hardwood flooring in the United States, mainly due to its strength, durability, and beauty. This species features reddish-brown heartwood and a striking black grain pattern, creating amazing contrast and depth. It is one of the most versatile hardwood flooring materials, complementing many different design schemes, from bright and modern to dark and rustic.

Our Brazilian Cherry is sourced from Central America, the West Indies, Northern Brazil, Bolivia, Peru, and Southern Mexico. We make sure to deal with manufacturers that follow sustainable-harvesting practices.

Our Brazilian Cherry hardwood flooring is available in many popular formats, including unfinished, engineered, and prefinished. It is available in four different grades: Clear, Select, No. 1 Common, or Mountain. It has an impressive Janka hardness rating of 2,350 pounds and a density of 800 KG/m3.

Don't worry if the color of your new Brazilian Cherry floor changes over time. Brazilian Cherry tends to darken to a deeper shade of red when exposed to light. This usually happens for the first three months, after which the color will remain constant.

Visit our Brazilian Cherry Hardwood Flooring page for more information on this beautiful hardwood species, or call us direct at 888-448-9663.

Brazilian Cherry Floors - Brazilian Cherry Flooring

Brazilian Cherry Flooring Aged to Perfection? Homeowners Find Aged Brazilian Cherry Floors

Even More Beautiful Years After Installation.

Brazilian Cherry Flooring, like many other exotic flooring species from South America, is known to be photosensitive and to darken with age. Many consumers find the prospect of a floor changing color somewhat disconcerting. Often, homeowners are attempting to incorporate the coloring of their Brazilian Cherry Floors into the overall color scheme of their home, so the prospect of a shift in pigment makes them uneasy.

However, unlike many other hardwoods, Brazilian Cherry resists damage during these years of service when it is darkening, so it does not show damage like some other less photosensitive but also less hard woods, such as Maple or Oak. Additionally, Brazilian Cherry ages to a darker, richer red-brown after installation, which has its own unique beauty to lend to any color scheme.

For the particular homeowner, it would probably be wise to consider color coordinating their home with tones that are present in aged Brazilian Cherry rather than the immediate colors they see on fresh samples. This way, the color scheme's continuity will be much more consistent over a longer period of time. Or, should the homeowner prefer a more perennial approach, decorum could be shifted along with the shifting tones of the Brazilian Cherry flooring itself.

Apart from photosensitivity, Brazilian Cherry is a particularly stable exotic hardwood flooring specie. Movement (expansion and contraction) in service is minimal in comparison to other more dimensionally dynamic species. As a result, homeowners don't have to worry about Brazilian Cherry cupping, gapping, or bowing.

Photosensitivity need not be the terror that some perceive it to be. Brazilian Cherry will not suddenly turn chartreuse all of the sudden, it simply requires a bit of foresight with regard to color coordinating with the tones it will eventually achieve.