Fantastic Floor Presents: Brazilian Cherry

Welcome to the first installment of what we hope will be a very helpful and informative blog series, "Fantastic Floor Presents:" ! Each week we'll provide you with all the information you could ever need on one of our beautiful hardwood flooring products. Have a question? Call one of our knowledgeable customer service reps and ask away!

This week's installment is one of our favorites: Brazilian Cherry. Enjoy!

Brazilian Cherry hardwood flooring, otherwise know as Jatoba, is the most popular exotic hardwood flooring in the United States, mainly due to its strength, durability, and beauty. This species features reddish-brown heartwood and a striking black grain pattern, creating amazing contrast and depth. It is one of the most versatile hardwood flooring materials, complementing many different design schemes, from bright and modern to dark and rustic.

Our Brazilian Cherry is sourced from Central America, the West Indies, Northern Brazil, Bolivia, Peru, and Southern Mexico. We make sure to deal with manufacturers that follow sustainable-harvesting practices.

Our Brazilian Cherry hardwood flooring is available in many popular formats, including unfinished, engineered, and prefinished. It is available in four different grades: Clear, Select, No. 1 Common, or Mountain. It has an impressive Janka hardness rating of 2,350 pounds and a density of 800 KG/m3.

Don't worry if the color of your new Brazilian Cherry floor changes over time. Brazilian Cherry tends to darken to a deeper shade of red when exposed to light. This usually happens for the first three months, after which the color will remain constant.

Visit our Brazilian Cherry Hardwood Flooring page for more information on this beautiful hardwood species, or call us direct at 888-448-9663.

FCICA Chairman Steps Down

Christopher Capobianco announced yesterday that he is stepping down as Chairman of the Flooring Contractors Association Board of Directors, a position he has held for the past six years.

Capobianco's elected successor, Gerry Swift of Potomac Floor Covering, says he is excited to fill the position that Capobianco has held "unselfishly and honorably" since 2005.

"During the worst economy in decades, [Capobianco] successfully kept our membership base unified and strong, while being FCICA's ambassador to the commercial floor covering industry," Swift said in a press release. "I realize that I have some big shoes to fill and challenges ahead as I prepare to take over as FCICA's chairman on July 1st."

Capobianco will continue to work on the FCICA Board of Directors as immediate Past Chairman.

The FCICA is headquartered in West Bloomingfield, MI, and provides expertise and networking opportunities to members of the commercial flooring industry. For more information about FCICA, call the main office at 877-863-2422.

Fantastic Floor

A fantastic floor, like this one made from Brazilian Cherry, also known as Jatoba, is one of the most popular exotic woods. It is also a naturally durable and extremely high density hardwood, one of the many hardwood flooring offerings from fantastic-floor.

Brazilian cherry has reddish-brown heartwood, lined with dark black streaks, which gives amazing contrast and very unique streaking. Jatoba flooring will deepen in color and become richer over time. Aside from its beauty, this Brazilian heartwood is also strong, making it a really fantastic-floor.